» Why is it named Meeho!™?
Posted by Kasper Tidemann on Sunday 27th of September 2009 12:50:08 AM
Every once in a while, people ask me why it is named Meeho!™ and I do understand the question: it is not the most common of names, so to speak. But why did we choose that exact name?
Here at Meeho!™, we always try our best to communicate in an honest and understandable way. For this very same reason, we are not all too keen on names such as Document File Handling Platform 2010 or Enterprise Resource Allocation Management Server 64-bit – we have experienced names of such length and complexity to distance themselves from the users that they are originally intended for.
One of the biggest seals of approvement is the fact that a name is used in the everyday speech of people. No one would say:
“yes, I’ve just uploaded that file to Enterprise Resource Allocation Management Server 64-bit”,
… but everybody can say:
“yes, I’ve just uploaded that file to Meeho!™”.
It is really that simple. We made up the name Meeho!™ ourselves, and we chose that exact name because of the above point: it is a personal, friendly and non-technical name. Your best friend could not possibly be named Enterprise Resource Allocation Management Server 64-bit, but he or she could indeed be named Meeho!™.






1
Kasper Tidemann says:
Sunday 27th of September 2009 at 01:07:43 AM
... selvfølgelig uden trademark- og udråbstegnet. :) Her vil jeg i øvrigt indskyde en lille, uddybende fodnote:
Efter at have lavet logoet, varemærkeregistrerede vi Meeho!™ i hele verden (så vi bør faktisk benytte et ©...), hvilket ikke er helt gratis, desværre. Efter en rum tid fik vi papirer på registreringen fra diverse verdensdele, og alt var i den skønneste orden.
Et par måneder efter kommer der en nyhed frem om Microsofts MP3-afspiller, som hedder Zune. Angiveligt skulle navnet minde uendeligt meget om det hebraiske ord for "fuck!" (eller et ord i den dur), hvilket skabte stor opstandelse blandt rabbinere verden over.
Så tænkte vi: "Ååååh, nej, hvad nu med Meeho!™!? Betyder det skraldespand, hundelort eller noget helt tredje?"
Svaret fandt vi heldigvis hurtigt: egentlig er der tale om et navn, som med latinske bogstaver bør staves "Meho". Navnet anvendes især blandt indbyggere i Guǎngdōng-provinsen i Kina, hvor det angiveligt betyder "glad" eller "lykkelig" - hvor heldigt!